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Marketing
and Promotion Plans
Dubina.com was created in February 2000 to
provide a complete resource site to persons interested in obtaining
information on Latino/Hispanic resources located in Puerto Rico, Mexico,
Spain, United States and Latin America.
In 2001 Dubina,com became a truly
international site when it began to receive substantial numbers of visitors
from all of Latin America, Mexico, Spain, Portugal, and the United States
among other countries. Today Dubina.com is amongst the most visited sites in
Puerto Rico and on the Internet.
As of October 2005 Dubina.com has been
attracting over 200,000 unique visitors per month, generating over 350,000
page views and delivering over 500,000 advertisement impressions
(468x60) each and every month. According to
Alexa, Dubina.com is the second most popular directory in Puerto Rico,
Google being the most popular.
Demographics
Sex:
61% female,
39% male
Age:
10 - 16: 4%
17 - 25: 36%
26 - 35: 29%
36 - 49: 23%
50 - 62: 6%
Other: 2%
Education:
51% Bachelor's Degree or higher
Occupation:
46% professionals,
25% students
Income level:
20% $46,000 - $100,000+
48% $19,000 - $45,000
32% $18,999 and under
Geographic Regions:
Puerto Rico 45%
United States: 45%
Mexico: 5%
Others: 5%
Indexing:
Alexa: weekly
Google - daily
Yahoo - daily
MSN - daily
Alta Vista - daily
Rankings:
Alexa.com - according to
Alexa.com,
Dubina.com is the second most popular Web directory in Puerto Rico
second only to Google.
Google - Dubina.com presently has a Page Rank of 6 out of a possible 10
from Google.
Past Customers
The following are some of the companies that advertised in Dubina.com in the
past:
Boricua.com - A web Site by Puerto Ricans and for Puerto Ricans.
ClasificadosOnline: One of the premier employment and classifieds in
Puerto Rico
Jan Management - Accounting & Tax Services company located in
Puerto Rico.
PuertoRicoCompra - Savings Card
Our Services and Rate Card:
We offer a variety of marketing plans to fit all marketing budgets.
Banners
Run of the network (all pages)
Options
468x60 Banners: $2,000 a year
125x125 button: $150.00 per month (except home page)
120x90 button: $75.00 per month (except home page)
120x60 button: $50.00 per month (except home page)
Home
Page Banners and buttons:
468x60 Bottom of the Page: $1,500 a year
125x125 button: below the fold $1,200 a year
120x90 button: below the fold $1,000 a year
120x60 button: below the fold $900.00 a year
Home Headline Link (Sponsor link) with three lines of text: $200.00 per
month
A Headliner Link would appear under the "News" bracket, above the fold on
the
home page.
Recommended Site - Top of the page -
Sub-sections - $300.00 per month
Recommended site text link, above the fold with three lines of text.
The recommended link would appear above the fold in all pages, except home
page.
Best Site - individual page (s)
Best site link would be identified by 5 stars next to the name and link to
your site on the pages you select. The Best site link would appear above all
links on the specific page (s).
Merchant Plan - $50.00
Corporate Sponsorship:
Is your company contemplating entry into the Hispanic market, the
fastest-growing segment of the U.S. population? Dubina.com provides you with
the opportunity through our Corporate Sponsorship Program.
Our
Corporate Sponsorship Program provides you the flexibility of advertising on
our site either in an individual section or throughout the entire network.
When you become our Corporate Sponsor Dubina.com will promote your products
and services alone, no other promotional campaigns will be displayed
throughout the site. If your company is interested in becoming our
Corporate Sponsor
please contact us
for rates.
"The Hispanic
population numbered roughly 35.3 million in 2000, or about 12.6% of the
country's 281 million people the Census Bureau said. The black population,
meanwhile, ranged between 34.7 million and 36.4 million, with the exact
figure uncertain yet because Americans, for the first time, were allowed to
check off more than one race on the 2000 census form." (USA
Today)
Alissa Goldwasser,
media-industry analyst with William Blair & Co., in Chicago. predicts
that media spending geared to Latinos will grow two to three times faster
than spending for the general population. It's not hard to understand why.
There are 37 million Hispanics in the United States, more than the
population of Canada, and they now outnumber African-Americans as the
nation's largest minority. In some cities, like Miami, Hispanics are the
majority. Their buying power is awesome: $580 billion a year and growing at
a rate of 12 percent annually. By 2010, Hispanics are expected to have more
than $900 billion to spend, making them an incredibly juicy target. There
is no end in sight. "The growth in this market is going to be
incredible," says
Latinos are now the fastest-growing U.S.
minority, accounting for 13 percent of the population.
YEAR NUMBER
1980 14.6 mil.
1990 22.4 mil.
2001 37.0 mil.
Source: U.S. Census Bureau |
