| Welcome
to Dubina.com - Glad to see you...
Dubina.com was created published in
2000 and has become one of the most popular destinations for
persons of Hispanic descent looking for information about Puerto Rico and other Latin American countries. Since July 2005
Alexa.com
has ranked Dubina.com second only to Google as the most popular
Guide/Directory in Puerto Rico.
Our goal
is to provide a comprehensive directory of sites located in Puerto Rico for
the benefits of visitors seeking information in a wide variety of topics, to
include products and services in Puerto Rico.
Dubina.com
receives an average of 250,000 unique visitors per month and growing, mostly
from Puerto Rico, the USA and Latin America. Our advertising rates are
competitive and designed to meet small or large marketing budgets.
Is your site meeting your
expectations?
According to a number of studies, slow web sites and difficult navigation
are the most popular complaints of web users today. Ceaparu et al. (2004)
found that web browsing is the most frustrating experience people have with
computers, with dropped connections and slow downloads topping the list. The
time lost due to frustrating experiences ranged from 47% to 53% of the time
spent on computers.
In 2001, $25 billion in potential sales was lost online due to web
performance issues (Zona 2001). Abandoned shopping carts hover around 50%
for ecommerce sites, yet web sites keep getting larger with flashier
interfaces.
If you are
launching a new site or have a current site that is not meeting your
expectations - we can help.
Unfortunately, most web site designers do not understand how combine these
four critical elements:
1. Having a professional "look and feel" that instills credibility and
trust with your visitors,
2. Having persuasive copy (words) that appeal your target audience's
preferences and gets them to ACT!
3. Been able to design a search engine friendly site so that all of your
pages are indexed and placed in prominent positions in search result pages,
3. Having an accessible and usable site that engenders credibility with
user-centered design techniques.
Search engine optimization:
Over 72% of us click on natural SEO-powered results at Google, yet search
marketers spend the vast majority of their budget on PPC advertising
(Marketing Sherpa, 2004). While search marketers spent $3.3 billion on PPC
ads in 2004, they spent only $238.5 million on SEO. We're spending more
money where fewer people click!
If your site doesn't rank in the top 10 or
20 results when doing a keyword search at the Search Engines, your target
audience won't be able to find you.
A significant amount of website traffic originates from the major Search
Engines. Most Internet users will go to a Search Engine, type in a keyword
phrase and look through the top 10 - 20 results. Most of the time, they'll
find what they're looking for in the first 10 results. The percentage of
click throughs is even smaller. Listing near the top and grabbing the
attention of your target audience is the top priority.
There are many components of your web page that you should pay close
attention to when preparing it for listing in a Search Engine and most web
designers fail to take search engines into account when designing a site.
If you are
interested in increasing your sales and acquiring new customers, our
services are available on a consulting basis. Our experience encompasses
over ten years of Ecommerce marketing to include site optimization, Web Site
Architecture, search
engine marketing, affiliate program development and management.
If you are
interested in establishing a strategic relationship, advertising on our
site, or finding more about us,
please feel free to contact us.
DUBINA.com
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